Category: business and marketing

business and marketing teaching karate

Your Dojo Is a Reflection of You

August 24, 2018
Jason Stanley
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Are you well organized or messy? How are your relationships with your family and other people? What’s your general outlook on life? Are you a “glass is half full” or “half empty” kind of person? These character traits are reflected in your dojo from the way you sound on the phone to how you teach […]

business and marketing

Look after your customers or they’ll vote with their feet

November 6, 2013
Jason Stanley
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For the last 12 months I’ve been having my gi dry-cleaned. What??? You have your gi dry-cleaned?  Stop the madness! Sorry, but I hate ironing. Really. Hate. Ironing. So when I discovered that I could have my gi dry-cleaned instead of  having to wrestle with it myself, it was a no-brainer. So I made my […]

business and marketing

5 Things to do Over Summer

June 20, 2012
Jason Stanley
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Summer can be a notoriously rough time for many dojos, particularly in the United States. So many students take off on vacation leaving many karate instructors wondering how they’ll make ends meet, and how they’ll prevent more students from quitting since class attendances are already down. It’s can be a worrisome time for many a […]