If you’ve been reading my blog for a while, you’ll know that sometimes I’ll mention other sites and recommend other products, but only when I truly believe they contain real value and can help you.
Well, recently I read Mike Massie’s “Starting a Summer Day Camp”, and I’ve got to tell you that he’s done it again. This simple and concise package covers everything you need to know about filling your school over the scarce summer months with enthusiastic karate kids.
Why would you want to do this?
Well since most martial arts schools struggle over the summer months because they don’t offer any additional classes, running a summer day camp can seriously boost your bottom line during that tough time of the year.
Last year I had the same idea but hadn’t yet read Mike’s book, nor had I run a summer camp before. With last minute preparations and planning I ran a very short, Three Day Summer Camp with about 20 kids and made a healthy profit at $75 / child, and that was for a 3-day / 4 hour camp.
That seems like a drop in the ocean when you compare it to what Mike lays out in his ebook. He ran a 12 week long camp and brought in around $25,000 in EXTRA revenue! Think about this and do the math. Summer Camps for other sports charge can charge $100-$200 per week, so why not you?
You can quickly see that if you enroll 10 kids at $100 per week and just ran it for 1 month, your club would bring in an additional $4,000. Get 20 kids in it and you’re talking double that. Run it for 3 months and you can see how $25k is attainable.
Aren’t you excited by the potential of this?
Go here and read about Mike’s package. It’s got EVERYTHING you need to know about how to set up, advertise and manage your summer camp. He also explains the pitfalls and things NOT TO DO, and what age groups it works best for…
Mike’s included the “Starting a Summer Camp” ebook, a complete marketing strategy to make your camp a sell-out, included tons of karate games for kids plus a 60 minute MP3 audio for you to listen to that goes into deeper detail and also answers some questions not covered in the ebook.
WARNING! If you’re in the Northern Hemisphere you’ll want to jump on this right away as summer is just around the corner and parents are already planning their kid’s activities. Leave it another couple of weeks and you’ll have missed the boat. If you’re in the Southern Hemisphere, there’s no time like the present to get a head start on this and start planning this out for your summer months.