I’m moving my dojo again for the 3rd time in 7 years…<\/p>\n
This time within the same parking lot where we’re currently located but in a MUCH more exposed location. It’s right at the main entrance clearly visible to every car that drives down.<\/p>\n
So last week I had the new window decals put up and our overhead signage installed, and it all looks great. During the installation I started a conversation with the installer and he said, “You know I like you. You have a good attitude. So many people in your position aren’t very nice…”<\/i><\/p>\n
Hmmmm<\/i>, I pondered. “What do you mean exactly?”<\/i>
<\/i>
“So many people who do what you do are arrogant and use their position to intimidate people”<\/i>, said the installer, “but I like you. You’re different.”<\/i><\/p>\n
Wow<\/i>, I thought.<\/p>\n
For almost 25 years I’ve been involved in martial arts and there’s only been a handful of people who I really didn’t like. I guess the installer guy must have had a bad experience in the past to say something like that?<\/p>\n
Or perhaps he’s the kind of person who has only seen martial arts on TV? And he made the incorrect assumption that every martial artist is a tatted up, trash-talking arrogant brawler.<\/p>\n
(Not that tattoos make you arrogant or a trash talker, but you know what I’m talking about. The MMA world has a few stand-out fighters who fit that description that people tend to remember…)<\/i><\/p>\n
Anyhow, the point is whether you’re teaching class, talking to a sign installer, a prospective student or ANYBODY for that matter it’s important to realize some people have preconceived ideas about you. It’s even more important as a representative of your dojo<\/u>, that you do everything you can to show them that you’re a friendly, courteous and professional person.<\/p>\n
Why?<\/i><\/p>\n
Because statistics show on average a dissatisfied customer tells 10 people about their bad experience while a happy customer tells only 4. You can see how it’s already an uphill battle to get the good word out there!<\/p>\n
“Word of mouth”<\/i> is a two-way street. You and I need to do everything we can to drive positive remarks and conversation down that road. That’s what brings us students…<\/p>\n
At the end of the day I want my dojo to be remarkable in a good way…<\/p>\n
Don’t you? <\/p>\n
Until next time…<\/p>\n
– Jason<\/p>\n","protected":false},"excerpt":{"rendered":"
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