I opened the back door to take out the trash… And there he was… Homeless drunk guy (HDG) was curled in the fetal position lying right across the entrance to dojo. (Our reception is at the back of the building – strange I know, but it’s a long story for another time.) Hmmm. “Hey buddy!”, […]

People often ask me what kind of marketing I do for my dojo.  “Do you drop flyers on windshields?” “I hear demonstrations are a great way to get new students, do you do that?” “What about yellow pages, do use them?” The answer is a resounding no. None of the above. Have I used these […]

She stood outside the dojo peering in watching the class in progress. As I instructed my juniors I saw her then read the information on the front door including the training schedule and the sign that blatantly asks people to use the other door to enter and to follow the signs. It’s really quite obvious, […]