If you watch the TV, pay attention to the radio or listen to the constant banter around you, more than likely you’re hearing all about financial doom and gloom. It’s a never ending cycle of how retailers are down in sales, how 25% of retail businesses are forecast to go under within the next 2 years, skyrocketing unemployment, etc.
Blah, blah, blah…
There’s a saying, “What you focus on expands.”
As a small business owner it’s important that you don’t focus on all this negativity. Of course you need to be aware of the current economic situation but don’t dwell on it, as those who focus on failure are destined to achieve it.
Instead of worrying about “what if this…” and “what if that…”, focus on what you need to do to get more students through your doors, and how to keep them longer. For many people that probably means getting off their butts, getting educated in marketing and taking some action instead of sitting around waiting for the phone to ring.
With economic experts saying the next couple of years are going to be challenging, you have 3 options:
- Are you going to be taken out by the current economic conditions?
- Are you going to survive?
- Or are you going to thrive?
One thing is for sure, doing nothing leads to nothing.
It’s up to you.
Thanks for taking time to visit and read my blog this year.
I hope you’ve enjoyed, laughed and even learned a thing to two along the way.
I want to wish you Happy Holidays and a safe new year.
May 2009 bring you everything you desire.
Last week we got hit with a ton of rain.
Thankfully this doesn’t happen all that often but as they say, when it rains it pours.
And my dojo flooded.
Yep – the landlord has refused to fix a leak that they’ve known about for 2 years and now as a result its costing them hundreds of dollars in emergency maintenance to get my dojo dry and operational.
Not to mention the frustration and inconvenience to us as we had to rip up 150 or so mats, close the school for 24 hours, and spend a lot of time personally calling and letting students know that class had been cancelled.
In addition I had to be there to advise and monitor the contractors doing the dry out/clean up work to make sure they put everything back the right way in time for class.
It was an absolute headache and I was extremely irritated and annoyed at the whole situation. I was frustrated because the situation could have been avoided if the landlord had have done something 2 years ago, besides raise our rent!
However I tried to keep a cool head during the process and thanked my lucky stars that all I have to deal with was a flooded dojo and not something worse, like our friends Amber and Chris who lost their 4 year old son, Brett in a car accident less than two weeks ago.
When I considered that it really put things in perspective. A flooded dojo seemed insignificant when compared to their loss.
Thank goodness I have the opportunity to run a full time school and enjoy what I do for a living, even when it means the occasional headache every now and again.
It’s just part of doing business.
As Dr. Richard Carlson says in the title of his bestseller, “Don’t sweat the small stuff and it’s all small stuff!”