If you watch the TV, pay attention to the radio or listen to the constant banter around you, more than likely you’re hearing all about financial doom and gloom. It’s a never ending cycle of how retailers are down in sales, how 25% of retail businesses are forecast to go under within the next 2 years, skyrocketing unemployment, etc.
Blah, blah, blah…
There’s a saying, “What you focus on expands.”
As a small business owner it’s important that you don’t focus on all this negativity. Of course you need to be aware of the current economic situation but don’t dwell on it, as those who focus on failure are destined to achieve it.
Instead of worrying about “what if this…” and “what if that…”, focus on what you need to do to get more students through your doors, and how to keep them longer. For many people that probably means getting off their butts, getting educated in marketing and taking some action instead of sitting around waiting for the phone to ring.
With economic experts saying the next couple of years are going to be challenging, you have 3 options:
- Are you going to be taken out by the current economic conditions?
- Are you going to survive?
- Or are you going to thrive?
One thing is for sure, doing nothing leads to nothing.
It’s up to you.